Socially Interactive Conferencing

Event Organisers can expect more socialising rather than networking and venue operators will need to be ready to supply the latest technology to facilitate communication.


Meeting planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite and how they communicate following the meeting. Research points to the need for a balance between technology and in-person relationships to be maintained in order to plan and deliver successful meeting outcomes.

More fluent in technology, the new generation of delegates are addicted to social media and are environmentally conscious. They have high expectations of connectivity, interactivity, and the ability to influence and engage in dialogue.  They know how to seek out free WI-Fi, and as they enter the workplace and start attending meetings, they expect WI-Fi to always be free and fast.


Think Socialising rather than Networking!

Socialising at work used to be frowned upon, taking on somewhat negative connotations.  But increasingly, socialising is seen as relationship-building and for meetings, conference venues encourage relaxed socialising by providing multi-use spaces for conferees to gather together. It turns out that conferees actually do talk business in these welcoming environments.


Switch up the mood!

Meeting rooms have seen radical makeovers in terms of design, colour and creative seating options of late. New developments in technology have allowed venues and organisers to instantly change the look and feel of a meeting room with user controllable LED mood lighting, high-tech furniture groupings and more.

Mood lighting

Geofence your conference

Important advances in GPS-based app technology enable planners and venues to now personalise a conferee’s welcome and offer other location-based alert notifications upon arrival.  For example, advances in I.D badge technology means that when a badge is printed data can be added so that when the delegate enters the geofence (virtual barrier), it will trigger a notification sent via the app to the badge printing location. Providing useful location information and navigation assistance, the geofence can notify attendees where they are on a map and give guidance on where they wish to go.

Conference networking and information exchange

Developments in app-based two-way communication means that with user permission, one’s smart phone can easily transmit contact information, social media profiles, specific meeting room access information, meal tracking, food preferences, and much more. Communication between attendees can be enhanced with notifications, pictures and other information about who is nearby.

Instant and targeted contact is king today; new technologies and applications that help foster participant engagement and social interaction will only grow in popularity and usage.


Meet your virtual colleague

There are times when it’s just not possible to get everybody in the same place at the same time.  Conference venues understand this and are making the virtual attendee experience much better.   Venues are developing meeting rooms with multiple ceiling-mounted microphones, high-bandwidth connectivity and advanced software solutions to provide seamless integration into the meeting for virtual attendees, faculty and guest speakers.  Additionally, there is an increase in clients wanting to capture video to send to another physical location, where a second group of participants are gathered.



The world is getting smaller and more accessible to all.

Seize the moon in your teeth and contact us to arrange your Multi Media, Socially Interactive Conference today.

Rachel Borland


(With content from Paul Colston)