Dubai – Discover All That’s Possible: 4 Day Incentive Programme

About Dubai

Dubai from the waterfront
Dubai from the waterfront

The words ‘first, tallest, deepest, most expensive, lavish, outlandish’ could have been created for this city. Where else would you find a seven-star hotel, visit a series of 200 man-made islands in the shape of the countries of the world, or climb the world’s tallest building?

Amidst all this modernity, as you head from a swim in the sea or a business meeting to designer boutiques, a round of golf or a top teppanyaki restaurant, the age-old souks still attract those who like to haggle. And yet only a few kilometres into the magnificent desert there are still camels roaming free.

There is a vibrant and cosmopolitan air about Dubai, for instance the way the traditional abra boats carry a kaleidoscope of tourists side by side with sari-wrapped Indians and locals sporting spotless dishdashas.

Outside of Dubai life is more traditional and moves at a slightly slower pace.  As you explore the barren beauty of the mountains, or go about the UAE’s East coast beaches you will find  people friendly and willing to chat, even when lacking a common language.

Day 1Arrival into Dubai International Airport

Morning / Afternoon: Arrival of the guests into Dubai International Airport.
VIP meet and greet service including guests met immediately as they exit, guests are then taken to the  Ahlan lounge for refreshments.  While in the lounge all immigration formalities are carried out, guests luggage is collected, assistance will be on hand to help with duty free shopping, customs and any other queries.  Guest are then escorted to waiting transport for the short trip to The Address Dubai Marina.

The Address
The Address – Dubai Marina

The Address Dubai Marina

Standing tall in the heart of one of Dubai’s most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller. The hotel features 200 luxurious rooms, five superb restaurants and lounges, including Ruth’s Chris Steakhouse which offers delectable steaks in a warm and inviting environment. With a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities The Address Dubai Marina will keep you refreshed and inspired. Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

Enjoy a welcome reception
Room allocation and check in
Evening: Welcome dinner at the hotel.

Day 2Conference and Desert Experience

Incredible buffet breakfast at the hotel


The Address Dubai Marina’s spectacular meeting facilities are unmatched in the city. Swathed in natural light with stunning panoramic views of the Marina, their Constellation Ballroom can accommodate up to 1000 guests, with an adjoining terrace where guests can regroup and recharge during the meeting.

After lunch guests to freshen up and get ready for a desert experience in 4x4WD’s

Dune Bashing
Dune Bashing


Guests will travel in 4WD cars driven by experienced Safari Drivers. With a maximum 4 passengers per jeep for comfort and safety.  After approximately 50 minutes drive by road, the convoy will arrive at the edge of the desert where the drivers will prepare the vehicles for the drive through the dunes. Dune bashing literally means bashing the dunes with the thrill of going up and down, provoking shrieks of laughter and tons of excitement.  Its time for some adventure, the group will get an opportunity to explore the Arabian Desert.


Just before sunset, the convoy reaches the sunset bar which will be exclusively set up atop a dune in the middle of the desert. There guests will be greeted with a glass of sparkling date juice . As guests unwind and mingle they can almost feel the silence of the desert while watching the stunning vistas of endless

Bedouin Village
Bedouin Village

dunes and the magical desert sunset. After sunset, the convoy will proceed to the Bedouin Village. The 1001 Events campsite is a replica of a traditional Bedouin village and is set in a valley surrounded by high sand  dunes.  It is made up of typical Bedouin tents set with oriental carpets, cushions and lanterns.

Day 3Culture, Old & New Dubai

Breakfast in hotel

Crossing the creek by abra

Depart the hotel to explore the Old city with English Speaking  guide. Guests are invited to learn about the culture & history of Dubai the tour would provide basic knowledge of the main sites, which Dubai has to offer. The day starts experiencing the old city; how the city looked 10 – 15 years back and how it developed within a shot span of time.  Guests a walk through the Gold and Spice Souq and traditional market, resembling spectacular olden days architecture and trading.

The most picturesque way to cross the Creek is by abra‐the traditional water taxi‐which takes you on a short journey across the waterway from the old‐world souks of Bur Dubai to the glass and steel office blocks of Deira, providing a fascinating glimpse of Dubai’s trading heritage.

After the tour, the guests will proceed to Dubai Mall for Lunch at Karma Café Restaurant at Souq Al Bahar. 

After lunch guest will take a 2 mins walk to Dubai Mal for a Visit to Burj Khalifa Observatory deck 124th Floor.  The high point of any Dubai experience is the view from At The Top, Burj Khalifa’s observation deck. Located on level 124 of the world’s tallest tower, this observatory is destined to be the highlight of any visit to the Middle East.  The journey begins in the lower ground level of The Dubai

Mall. Throughout the journey to the top, visitors are entertained by a multimedia presentation of the exotic history of Dubai and the marvel of Burj Khalifa.

Return to the hotel to freshen up.

Depart from the Hotel to Burj Al Arab for pre dinner drinks followed by dinner at Siddharta Lounge Restaurant.

Day 4Leisure – a chance to shop and relax

Guests get chance to enjoy the facilities the hotel has to offer or this is a perfect chance to fill up the luggage with some last minute shopping.

The group will leave the hotel 3 hours prior to flight departure and transferred to Dubai international airport in preparation for their Emirates flight back.

Estimated programme price £3000 per person based on 100 pax.

Please contact us for further information on creating a custom incentive for you.

With special thanks to 1001 Events, Emirates Airlines and Pearl Representation

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